Five-second test sections allow you to measure how well a design communicates its intended message. They are great for testing home page designs, landing pages, logos, brochures, and marketing material. Wherever first impressions count, five-second test sections are a good fit.
When carrying out a five-second test, the participant is shown an image for five seconds, after which they answer questions based on what they can remember.
Creating a Five-Second Test
From your dashboard, click +Create study, and then Test or survey
Add a Five-second test section. You can rename this section to help keep large tests organized if desired.
Upload a design to your test.
Add one or more follow-up questions, if desired. Questions are shown in order by default, or you can enable the option just below your questions to randomize the order they're shown to your participants.
Five-second test results
Results show raw response data, and a word cloud to help you quickly identify commonly occurring words.
If you used a Linear scale or Ranking question as a follow-up, you will see the mean of the responses in the bottom right corner of the section, rounded to two decimal places.
Common questions
What type of file can you upload?
The file must be a JPEG, PNG, or GIF, no larger than 5MB, and within the maximum height and width dimensions of 16000x16000 pixels.
How are images displayed to participants?
You can control the way your design will be displayed:
Unmodified images are shown at native height and width
HiDPI images are shown at half native height and width
Framed images are shown within a device of your choice
What can you test with Five-second tests?
Five-second tests are great for testing anything you need a first impression on. The image you test could be a website, graphic design, app design, prototype, wireframe, logo, or text.
Do participants really only have five seconds to view the image?
By default, participants will have five seconds to view your image before answering questions based on what they can recall. If you feel five seconds is a bit too short for your design, you can adjust the display time up to 20 seconds before moving on to your question(s). Users can only take a test once so revisiting the image isn't an option 😉.
Why five seconds?
Studies have found that visitors only spend a few seconds assessing your website before deciding whether to stay or leave.