When ordering responses from the Lyssna panel you have the option to target panelists by setting demographic criteria. Only panelists who meet your criteria will participate in your test.
Placing a targeted order with the panel
From the Recruit tab of your test, select Place an order.
Enter the number of responses you would like to order, from a minimum of 5 up to a maximum of 10,000.
You can search for a specific demographic by using the search bar, or you can browse each category by clicking the down arrow to see the options in each one.
Click on the demographics you want to target, or you can select a previously saved demographic group to do this for you automatically. Demographics selected on the left of the order form will appear in your order summary to the right.
You can remove any unwanted demographics by either selecting it again from the left so that it turns grey, or hovering over the demographic in your order summary and clicking "remove."
Review your checkout summary on the right-hand side and click Submit Order.
As you select demographics, the pool of available participants may become smaller. If we are unable to fulfill the order with the selected demographics and number of participants required, you can place an order with our partner panel.
Available demographics
Panelists can be targeted by the following demographic attributes:
General
Location
Gender
Age
Ethnicity
Living arrangements
Relationship status
Children & dependents
Education level
Annual household income (in USD)
Industry and occupation
Employment status
Company size
Team size
Working environment
Work travel
Industry
Department
Job role
Financial products
Financial products used
Homeownership
Digital banks
Digital trading
Buy now pay later products
Shopping
Grocery shopping frequency
Grocery products
Technology
Mobile devices
Installed mobile apps
Use of ride-sharing
Use of food delivery
Use of mobile dating apps
Daily hours spent online
Technical proficiency
Hobbies and interests
General hobbies & interests
Sports
Video game playing frequency
Video game devices and platforms
Video game genres
Watching eSports
Are we missing a demographic attribute you need? Complete this survey and let us know!
Location targeting
The Lyssna panel has participants from over 100 countries. If our internal panel doesn’t cover the volume of participants you require, we can work with our panel partners to source them. Partner panel pricing varies, so please contact us for details.
Granular location
You can target more granular locations in the following countries: United States, United Kingdom, Canada, Netherlands, Germany, and Australia. Targeting by state, region, province, or country (in the case of the UK) is currently only available for unmoderated tests, not interviews.
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