Lyssna pricing

Our pricing is based on usage patterns on our platform, direct customer feedback, and high regard for basic fairness as an underlying value. This is a detailed article; for a high-level view and a full side-by-side plan comparison, visit our Pricing page.

Lyssna offers two distinct products, each priced and paid for separately:

Subscription costs for our UX research platform are billed on either a monthly or annual basis. Panel responses are paid for as-needed.

All prices listed are in USD.

To try out the most basic features of our platform

The Free plan includes:

For small teams and basic tests

The Starter plan includes everything on the Free plan, plus:

For larger teams and frequent research

The Growth plan includes everything on the Free and Starter plans, plus:

For large organizations

By default, the Enterprise plan includes everything on the Growth plan plus access to:

Book a chat with our Sales team if you'd like some more information on our Enterprise plans!

Panel responses are billed separately from your plan and are based on your usage needs. Costs are calculated as credits and are based on study duration and, for unmoderated tests, whether you’ve used screeners or recordings.

When you place an order from our panel, there are two ways to pay:

If you’ve pre-purchased credits, every collaborator on the team has access to place orders from the same pool. When you place an order, it automatically uses any available credits in your account. If additional credits are required, you’ll be prompted to purchase them with the credit card on file to complete your order.

Panel responses cost 1 credit, per minute of test length, per panelist response ordered. The total cost is clearly displayed in the test builder and is locked in prior to placing your order. Test duration plays a critical role in determining the cost per user recruited from the panel, which ensures that pricing reflects the time commitment required for accurate participation.

If a screener is enabled on your test, there is an additional fee of 2 credits per participant. There may also be a slight increase in the test length, which can impact the base cost per response.

Similarly, if you have enabled recording on any of your test sections, including a live website test, there is an additional fee of 2 credits per response and an extended estimated test duration.

Recruiting participants from the Lyssna panel for Interviews follows the pricing table below. As you can see, pricing is determined by the selected length of the interview session. This structured approach ensures costs accurately reflect the time commitment required from participants.

The incentive paid to the participant is included in your total cost when recruiting from our panel, so no need to manage that separately.

You can always purchase credits when you place your order, but we offer substantial discounts if you pre-purchase credits in bulk. These discounts are automatically applied at time of purchase. If you want to buy more than 20,000 credits at one time, please contact our sales team to discuss a custom bulk credits package, as a larger discount may be available.

To avoid running low on credits, consider setting up automatic top-up.

You can recruit an unlimited number of participants from your own audience on all plans, for both unmoderated and moderated studies, at no extra cost.

If you’re on the Free plan, you will only be able to view the first 15 self-recruited responses for your unmoderated test. If you are recruiting more than 15 responses, you’ll need to upgrade your plan to view them all.

Think of them as currency for ordering test responses from the Lyssna participant panel. The cost of each response starts at 1 credit per participant and varies based on the length of your test, plus whether you’ve used screener questions or recordings. We automatically calculate the test duration and let you know how many credits you'll need to spend per participant before placing your order. Each credit generally costs USD $1, but may be less if purchased in bulk with a discount.

No. You can pay per order with a credit card, but if you’re planning to use the panel regularly, you’ll save money by purchasing credits in bulk.

Never. You can even transfer them to another Lyssna account if you need, just get in touch with our Support team.

They don’t. Account collaborators will draw from the same pool of credits to order responses.

Head to the Manage credits page in your account. Only an Admin can implement and edit auto top-up.

For unmoderated tests, cost per panel response is based on test duration, and whether you’ve used screeners or recordings in your test. Our realistic test-length estimator predicts how long it’ll take for a participant to complete your test, and will update in real time as you add tasks. We use average historical durations across all the tests taken on our platform to estimate how long a test should take to complete.

While all plans can order from the Lyssna panel, the costs of recruitment are priced separately and are not included in your subscription cost. That way, you can choose to utilize the participant panel or your own audience in any capacity or combination that best suits your budget and research needs.

Nope, all plans have access to recruit participants, both from the Lyssna panel and from your own audience. Lyssna panel responses cost extra, while self-recruitment is always free. However, if you’re on the Free plan, you can only view the first 15 responses when recruiting from your own audience. If your test collects more than 15 self-recruited responses, you'll need to upgrade your plan to view all of them.

Nothing! The remaining responses you have recruited will stay in your account until you decide to upgrade your plan.

No. You can always view all of your purchased panel responses in your test results, no matter your plan.

No. We do not have any hidden fees for specific demographic selections or device targeting.

Our Research panel calculator can provide you with an estimated cost and turnaround time based on your targeting requirements, but you will need to have a general sense of the type and length of your study. Because our panel pricing is based on test length, costs will vary from the estimate if your test, once created, is longer or shorter than anticipated.

Yes! We offer discounts on our subscription plans to non-profits, charities, students, and educators. Get in touch with us for eligibility and details.

Your plan gives you a certain number of studies that you can launch each billing cycle. A study is considered launched when you begin recruitment (whether from the panel or from your own audience). See this article for more details.

On the Growth plan, you can add team members as Viewers for free, which will give them access to view all test results.

The Free and Starter plans don’t include free Viewer seats, so if you need them, you’ll need to upgrade. That said, you can also create a shareable results link for specific tests that users can view, even if they don’t have a Lyssna account.

No, not at this time. If you need more seats than your current plan provides, you may want to consider upgrading.

Our Enterprise plans offer a different level of service that many enterprise companies and corporations require. These plans have different pricing and service-level tiers that include services like account management, priority support, manual invoices, NDAs, security audits, and terms of service reviews & customizations. Larger companies also frequently desire large groups of license seats and want to buy more than 20,000 credits at one time. In any of these cases, feel free to contact our sales team to discuss your needs.